Since the beginning of 2017, DISCOBRAKES has been proud to be championed by CÚdric Gracia, enduro superstar and all-round Mountain Bike legend; we are now excited to announce that another living legend of the sport will be riding under DISCOBRAKES colours. With immediate effect, 3 times World Champion (Junior, U23 and Elite) and MERIDA brand ambassador JosÚ Antonio Hermida will add DISCOBRAKES to his list of chosen products and will actively get involved in the product testing and development process while also sharing his DISCOBRAKES experiences with his international social media following.
Looking back to a long and illustrious career in the sport of cycling, JosÚ has not just collected 3 World Champion titles, including the Elite title at the unforgettable 2010 World Championships in Mont Sainte-Anne, Canada, but also secured six World Cup wins and ten national cross country and cyclo cross titles. On top of that, he is a five times Olympian (2nd in Athens, 4th in Sydney and London), three times European Champion and has managed to finish in the top five in the overall World Cup for ten years (for four years he finished in 2nd position overall).
'I am really looking forward to supporting the DISCOBRAKES team with the wealth of experience I have managed to gain over many years on the World Cup circuit. Nowadays I spend countless hours on a whole range of different bikes, from road to cycle cross and gravel bikes on one side and XC, trail, enduro and e-bikes on the other, which fits the broad range of DISCOBRAKES products perfectly. I am excited to dive into my new role as a brand ambassador and product tester, and I am looking forward to sharing my experience and knowledge with the R&D team and the company as a whole.' JosÚ Antonio Hermida, DISCOBRAKES brand ambassador